A Beer with History, Heart, and Enough Holiday
Merriment to Make the Nuthouse Proud
Meister Bräu has always had a way of showing up wherever the fun is whether
that’s a backyard barbecue, a lakeside cooler, or a holiday gathering where
everything goes just a little off the rails.
Yes Meister Bräu Appears in National Lampoon’s Christmas Vacation
It’s a fact, and a point of pride: Meister Bräu appears twice in the 1989 holiday comedy that every family rewatches at least once a year (usually right around the moment when the living room starts to feel like the warm and cozy for the holidays). We can’t quote the scenes or flash the clips, but fans of the movie know exactly where the cans show up — and spotting them has become a sort of holiday tradition for some people. It’s one of those blink-and-grin moments that makes Meister Bräu part of the movie’s charm.
And Then There’s George Wendt Yes, Norm from Cheers
Another unforgettable chapter in our real pop-culture history: In the 1980s, George Wendt — known to millions as “Norm,” the beloved barstool legend from the iconic sitcom Cheers — served as the official spokesman for Meister Bräu.
That’s not nostalgia by association; that’s a documented part of the brand’s advertising legacy. At the time, George Wendt was practically America’s unofficial ambassador of good-natured beer culture, and his involvement helped introduce Meister Bräu to an entire generation.
A Beer for People Who Appreciate Good Quality…
and Great Times
Classic look. Old-fashioned craftsmanship.
It’s the kind of beer that shows up at the holidays and somehow becomes the unofficial gift that keeps on giving — stories, laughs, traditions, and all. We’re bringing back the look everyone remembers — the classic Meister Bräu
can and logo that lived in coolers, basements, and, yes, more than a few living-room “nuthouses.” But this revival isn’t just about nostalgia. We’re rebuilding it the old-fashioned way: slow, deliberate, and with the kind of care your granddad would call “a good, solid piece of work.” The can may remind you of the past, but what’s inside is crafted for today — richer flavor, better ingredients, and a
taste that doesn’t just show up once a year… it keeps on giving.
Share Your Meister Bräu Moments
Got photos? Old ads? Christmas memories? A “you won’t believe what happened that one year”
story? Send them in — because this revival isn’t just about bringing a beer back.
It’s about bringing back every laugh, tradition, and wonderfully merry
moment that came with it.